haus & haus / Managed client · SEO / AI SEO
Making AI visibility measurable for real estate.
THE REPORTS BEHIND THE RESULT
See the evidence.
Open the original reports
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AT A GLANCE
The haus & haus managed-client dashboard in Prezlo records 183 AI mentions over 30 days, with a displayed increase of 210%. Lopty Pascal’s portfolio documents this AI visibility work alongside the original platform report.
Understanding the visibility of an established brand
An established Dubai real estate agency has a different starting point from a new property website. The question is how often that existing presence translates into mentions in AI answers, and how those appearances can be tracked consistently.
The haus & haus case centres on the AI visibility dashboard in Prezlo. It provides a platform view of mentions, content coverage and tracked positioning for the brand.
The dashboard result
The 30-day summary shows 183 AI mentions and a 210% increase. It also lists 17 knowledge base articles. These are distinct measures: mentions describe appearances in tracked answers, while the article count describes content in the platform.
The dashboard displays an authority score of 95 and an average target position of 8.5. Those are Prezlo measures, not Google Search Console metrics or a universal search-engine ranking.
Reading the comparison correctly
The supplied view labels the mention total as a 30-day measure. It does not expose the calendar endpoints or the underlying comparison range for the percentage, so the 210% is presented as the dashboard’s displayed change.
The all-time detection panel and the 30-day mentions summary use different windows and counting units. The report also excludes 144 unsuccessful checks. Those figures should not be combined into a single reach or audience number.
Why this matters for a property business
Tracking the same buyer questions over time creates a useful record of where a brand appears and which answers need closer attention. The commercial follow-through is to connect that visibility to visits, qualified enquiries and conversations.
This case documents the measured AI presence of a managed client. It does not borrow the results of unrelated Prezlo users or treat a software score as a client sales figure.
A LITTLE MORE CLARITY
Frequently asked questions
Is the 95 authority score a Google score?
No. It is a Prezlo platform metric. The AI mention count and knowledge base coverage are shown separately.
THE EXPERIENCE BEHIND THE APPROACH
Who led this haus & haus project?
Lopty Pascal works with Dubai property businesses on AI visibility, using platform evidence to keep brand mentions, search rankings and commercial outcomes distinct.
Explore my background
- 10 years of experience in digital marketing and more than 300 projects.
- Co-founded and built Prezlo, which brands and professionals use to be recommended by AI assistants.
- Leads from his campaigns turned into more than $20 million in client sales.
- Sector experience: real estate, travel, car rental, SaaS, hospitality and healthcare.
- Has worked as an employee at Google, SAP and MTN.
- Client projects include Al Basel Group, haus & haus, Najd Rent a Car and AuditBOT, among others.
- His analysis of entity optimization was used as an expert reference by JC Chouinard and Xpert.Digital.