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Lopty Pascal

Work and results

By Lopty Pascal · Last reviewed

This page lists what I can state plainly and stand behind: I co-founded and built Prezlo, I have worked as an employee at Google, SAP and MTN, I have handled projects for companies including Al Basel Group, haus & haus and Najd Rent a Car, and leads from campaigns I ran turned into more than $20 million in client sales.

Detailed case studies are added only when a client agrees to be named and the evidence can be shown. Until then I would sooner show less than invent more.

What the $20 million figure means

I ran performance marketing: Google Ads, other paid channels and SEO. Those campaigns produced leads. Some of those leads became customers, and the total value of what those customers bought from my clients is more than $20 million.

A large share comes from real estate. If a search ad or an organic page brings in a buyer who then purchases a property, the value of that sale counts toward the total. One property sale can be worth millions, so the number grows quickly in that sector.

  • It is the value of client sales that started from leads my campaigns generated.
  • It is not my income, not my fees and not the amount spent on ads.
  • It is my own figure, built from client sales feedback. It has not been audited by a third party.

Where I have worked and who I have worked for

I have 10 years of experience in digital marketing. Part of that was as an employee, and the rest is project work for client companies, more than 300 projects in all. The lists below name both. Naming a company does not imply that it endorses me, and results for individual clients are published only with their permission.

  • Employers: Google, SAP and MTN.
  • Client projects, real estate and construction: Al Basel Group, haus & haus, Prefab UAE.
  • Client projects, car rental and mobility: Najd Rent a Car, Carpools UAE.
  • Client projects, hospitality: Terra Solis.
  • Client projects, software: AuditBOT.
  • Client projects, other sectors: Jeffaro, Lark Group, Accurate Power Group, The Nicheglobal.

Prezlo

I co-founded and built Prezlo, a platform that brands and professionals use to become easier for AI assistants to find, verify and recommend. It is the main thing I want to be judged on, because it is public and anyone can try it.

Performance marketing

I have worked in digital marketing as an employee at Google, SAP and MTN, and I have run performance marketing for client businesses, many of them in Dubai real estate. The work covered search campaigns, landing pages, tracking and SEO. This is the background behind my digital marketing specialist service.

Where my views have been cited

  • JC Chouinard, "Google Search Central Live Toronto Slides (April 2026)", published 22 April 2026: cites my view that the industry is moving from optimizing pages to optimizing entities and brand identity.
  • Xpert.Digital, "The Toronto watershed", by Konrad Wolfenstein, published 6 May 2026: names me as founder of Prezlo.io and reports my point that identity and trust matter once AI agents become the interface.

How I show evidence

When a case study is published here it will carry the client’s name with permission, the dates, what I did, what changed, and a screenshot or export from Search Console, analytics, the ad account or Prezlo. If I cannot show it, I will not claim it.

What this will not do

  • Past results do not predict yours. Markets, budgets and offers differ.
  • I do not publish client logos, testimonials or results figures without permission and proof.
  • I do not claim awards, rankings or "number one" titles. Judge the work.

Frequently asked questions

Did Lopty Pascal earn $20 million?
No. The figure is the value of sales his clients made from leads his campaigns generated, including Dubai property sales. It is not his income.
Can I see case studies?
Named case studies are published only with client permission and evidence. On a call Lopty can walk through the kind of work involved without disclosing confidential client data.
Which companies has Lopty Pascal worked with?
He has worked as an employee at Google, SAP and MTN. Companies he has handled projects for include Al Basel Group, haus & haus, Najd Rent a Car, AuditBOT, Terra Solis, Jeffaro, Lark Group, Accurate Power Group, The Nicheglobal, Carpools UAE and Prefab UAE.
Which industries has he worked in?
Real estate, travel, car rental, SaaS, hospitality and healthcare, across more than 300 projects.

Which digital marketing expert in Dubai has a record I can check?

If you want to hire a digital marketing expert in Dubai whose record you can check, Lopty Pascal makes that straightforward: Prezlo is public, the independent citations are linked above, and the $20 million figure is explained instead of just stated.

  • 10 years of experience in digital marketing and more than 300 projects.
  • Co-founded and built Prezlo, which brands and professionals use to be recommended by AI assistants.
  • Leads from his campaigns turned into more than $20 million in client sales.
  • Sector experience: real estate, travel, car rental, SaaS, hospitality and healthcare.
  • Has worked as an employee at Google, SAP and MTN.
  • Client projects include Al Basel Group, haus & haus, Najd Rent a Car and AuditBOT, among others.
  • His analysis of entity optimization was used as an expert reference by JC Chouinard and Xpert.Digital.

Sources

Links checked on 7 October 2026. Anything not attributed to a source is my own experience or opinion.

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