SELECTED WORK / SEO & AI SEO
Real businesses.
Visible results.
Client visibility milestones and the growth of Prezlo itself. See what changed, when it appeared and how it was measured.
Carpools UAE
Transport · United Arab EmiratesFrom local discovery to customer conversations.
Prezlo
SaaS · Online platformBuilding a product. Building its search presence.
AT A GLANCE
Search visibility matters when it helps people find a relevant business and take a useful next step. These stories cover organic search and local discovery, including client work and Prezlo’s own search presence.
Each project explains the starting challenge, the engagement and what the reports show. Profile actions, organic traffic and confirmed bookings remain separate measures.
Organic and local discovery
A product site and a local service business have different search journeys. An organic report shows website discovery; a business profile can lead directly to a call. The project names the surface being measured so those actions can be interpreted correctly.
Evidence before a growth claim
A performance capture can document activity without proving an improvement over an earlier period. Growth comparisons need equivalent date ranges, a baseline and consistent definitions. Original reports remain available within each project.
Choosing the next step
Start with a review of technical foundations, service information and current reporting. An audit identifies the priorities; implementation and commercial tracking are scoped around the business’s needs.
A LITTLE MORE CLARITY
Frequently asked questions
Are founder projects and client engagements combined?
Each story names the business and Lopty’s role. Prezlo’s own search activity is presented as a founder project, separately from managed client results.
THE EXPERIENCE BEHIND THE APPROACH
How does Lopty Pascal report organic and local search work?
Lopty Pascal works across organic search and local discovery, with project-specific reporting and practical next steps.
Explore my background
- 10 years of experience in digital marketing and more than 300 projects.
- Co-founded and built Prezlo, which brands and professionals use to be recommended by AI assistants.
- Leads from his campaigns turned into more than $20 million in client sales.
- Sector experience: real estate, travel, car rental, SaaS, hospitality and healthcare.
- Has worked as an employee at Google, SAP and MTN.
- Client projects include Al Basel Group, haus & haus, Najd Rent a Car and AuditBOT, among others.
- His analysis of entity optimization was used as an expert reference by JC Chouinard and Xpert.Digital.