Insights on GEO, AI SEO, SEO and digital marketing

GEO, generative engine optimization, is the work of getting a brand cited in AI answers. Lopty Pascal explains how it differs from SEO and what the research actually shows.

What actually influences whether ChatGPT, Perplexity or Google AI Overviews recommend a business, and what is hype. A practical explanation from Lopty Pascal, co-founder of Prezlo.

Technical fixes show in days. Being recommended by AI assistants usually takes weeks to months. Lopty Pascal explains the timeline and a simple way to measure progress.

llms.txt is a proposed file that summarises a site for language models. Lopty Pascal explains what it is, what it does not do, and whether it is worth adding.

What schema markup does for search and AI answers, what it does not do, and which types are worth adding. Explained by Lopty Pascal, AI SEO and GEO specialist in Dubai.

Entity SEO is making sure search engines and AI systems know exactly who you are. Lopty Pascal explains entity consistency and how to fix a brand AI describes wrongly.

Which AI crawlers exist, what each one does, and how to decide what to allow in robots.txt if you want to appear in AI answers. A clear guide from Lopty Pascal.

A page can rank well on Google and still be absent from AI answers. Lopty Pascal explains the five usual causes and the order to check them in.

A step-by-step way to correct what ChatGPT, Gemini or Perplexity say about your business: find the source of the error, fix it, and track the change.

How to work out why ChatGPT or Perplexity name a competitor and not you, using the sources the assistant itself cites. A practical method from Lopty Pascal.

How customer reviews feed into AI answers, which reviews count, and how to build them honestly. Explained by Lopty Pascal, AI SEO and GEO expert in Dubai.

A new business with no reputation can appear in AI answers for narrow questions first. Lopty Pascal sets out a realistic first-months plan.

AI SEO is search optimization for a world where AI writes part of the results. Lopty Pascal explains the two meanings of the term and what changes in practice.

Google says there is no special optimization for AI Overviews. Lopty Pascal explains what that means, what helps a page get cited, and what you cannot control.

AI SEO for personal brands: how consultants, founders and professionals make AI assistants describe and recommend them accurately. From Lopty Pascal.

A practical writing structure for pages that AI assistants can quote: answer first, specifics, sources and limits. With the research behind it, from Lopty Pascal.

What you can and cannot measure about visits and leads from AI assistants, and a simple setup that captures most of it. From Lopty Pascal in Dubai.

When AI SEO and GEO are worth doing for a small business in Dubai, when they are not, and what to do yourself before hiring anyone. Honest advice from Lopty Pascal.

AI SEO, GEO, AEO and LLMO are overlapping names for the same shift in search. Lopty Pascal explains each term, where it came from and why the label matters less than the work.

SEO is not dead. AI assistants that search the web depend on the same crawlable, trusted pages. Lopty Pascal explains what has changed and what to keep doing.

When to start with Google Ads, when to start with SEO, and how to run both. Advice from Lopty Pascal, a digital marketing expert in Dubai with a performance marketing background.

What to track for SEO and AI visibility, what to ignore, and how to build a simple monthly report. A practical guide from Lopty Pascal in Dubai.

A site can look perfect in a browser and send crawlers almost nothing. Lopty Pascal explains JavaScript rendering, how to test it in a minute, and how to fix it.

Questions to ask and red flags to watch for when hiring an SEO, GEO or digital marketing consultant in Dubai. Written by Lopty Pascal, and it applies to him too.

The real difference between a digital marketing specialist, a consultant and an agency, and how to pick the right one for your stage. Explained by Lopty Pascal in Dubai.

The stages, deliverables and client responsibilities in a typical SEO and GEO engagement, and what affects the cost. A transparent outline from Lopty Pascal in Dubai.

How paid search and SEO turn into property enquiries and sales in Dubai, what goes wrong, and how to track a lead through to a sale. From Lopty Pascal’s campaign experience.

Performance marketing is marketing judged on measured outcomes. Lopty Pascal explains how leads are tied to sales and how to read a claim like "$20 million generated".